How to sell your property successfully

PRINCIPAL GOALS:

Get the highest value for your Property. Sell quick, without future liability.

MAIN OBJECTIVE:

Attracting the right buyer

Steps to follow:

• Be realistic. Proper pricing is the number one factor that buyers use in determining which home to view first.
• Price is set by the seller, but the value is determined by the buyer and market.

DON’T ALLOW YOUR ENTHUSIAM OVERLAP YOUR JUDGEMENT AND LEAD YOU TO OVERPRICING. THIS IS A MISTAKE THAT YOU CAN’T AFFORD!

WHAT DETERMINES YOUR ASKING PRICE?

• Location. (The same property located elsewhere likely would have a different value).
• Urgency. (must be reflected in the asking price).
• Competition. (local sales prices, supply & demand, current market activity.)
• Age of the Property.
• Financing and interest rates.
• Comparative market analysis (market conditions, job opportunities, growing population and housing supply in the area).
• Selling costs.

WHAT DOESN’T DETERIME YOUR ASKING PRICE

• Original cost.
• Cosmetic improvements.
• Over-improvements. (The best property in the neighborhood).
• The costs to rebuild your home today.
• Personal attachment. (Buyers purchase based on their emotions, not yours).
• Neighbors and family claims.

(Your house is worth not what the Realtor® or the seller wants but what the buyer is willing to pay for similar properties in the area at current time!)

IF YOU OVERPRICE YOUR HOME

• Competition will sell faster. Your home will help as a comparative showcase.
• Your Property will stay on the market longer. 80% of potential buyers will visit your home in the first four weeks.
• Qualified buyers will lose interest.
• Negative impression is attached to the property. If the property stays to long for sale, buyers will believe something is wrong with the property.
• The seller will lose money (EXTRA MORTGAGE PAYMENTS, TAXES, INSURANCE, MAINTENANCE)
• You’re exposed to receive less money for your property, (less than market value) because you are approaching a deadline.
• Appraisal. (THE LENDER WILL LEND MONEY BASED ON WHICHEVER IS LESS, SELLING PRICE OF APPRAISED VALUE).

BENEFITS OF PROPER PRICING:

• Faster sale.
• Less inconvenience.
• More exposure to qualified buyers.
• Attract higher offers.
• Sellers will NET more at closing.

WHO IS MY TYPICAL BUYER?

• International buyers. mainly from Latin America: Venezuela, Colombia, Brazil; come with money to invest. Usually pay cash or invest a higher down payment making the mortgage qualifying easier. Also Europeans, (mainly from England, Ireland) and buyers from Asia.
• Also “snow birds” from the US. Northeast Regions and Canada. (Typical buyers are retirees or boomers buying a second home in their more productive years and near to retirement)
• Miami Dade County receives more than 4,000 new residents every month moving from other states and Countries.

ALWAYS HIRE A REALTOR®:

• Realtor® have knowledge, education and tools that will produce ACTION!
• It’s leverage, multiplication of efforts. It’s the complete board of Realtors® joining forces to sell your own property.
• The realtor® you work with could be one of your most valuable resources. Realtors® agreed to act under and adhere to a strict Code of Ethics.
• Realtors® can help you to set a fair price for your Property.
• Realtors® research value through the Multiple Listing Service.
• Only real estate agents that are members of the National Association of Realtors® are entitled to the term Realtor®.
• Realtors® have access to a wide range of classes, seminars and certifications.
• Realtors® are community experts. They track real estate trends, share neighborhood concerns and impact local and national legislation.
• Realtors® are the largest professional association in the world!
• Realtors® have been selling homes in the United States for more than 200 years. In this country nothing endures so long if it doesn’t offer a valuable service.

SELECT THE TOP REAL ESTATE COMPANY: INTERINVESTMENTS REALTY®

• When you select Interinvestments Realty®, you are selecting the office that offers the best results!
• We commit major capital resources in advertising.
• All our sales associates are trained in the latest sales and financial techniques for securing the best buyer for your home.
• Innovative Internet marketing.
• In business since 1992.
• www.interinvestments.com (Award winning website with more than 1.5 million visitors each month.)
• National and International Brokers’ Networks.
• Languages: French, Spanish, Russian, German, Portuguese, Italian, English.
• Corporate clients.
• Professional virtual tours.
• Narrated on-line videos of especially selected properties!
• Impressive position in the most important search engines: Google, Yahoo, BING, and MSN.
• Exposure in hundreds of different real estate websites to market to our selected International clientele.
• Our professionally designed brochures are “silent salespersons”.
• Yard signs
• Open Houses weekly.
• Right media exposure.
• Our marketing Plan.
• Our digital marketing Plan.

REALTOR® PERSONAL STRENGHS:

• Knowledge and access to marketplace’s latest trend and information.
• Communication skills.
• Property evaluation skills and current data perfectly explained.
• Showing and closing skills.
• Empathy.
• Positive attitude.

SELLER’S PREPARATION TO SELL THE HOUSE FASTER!

Moving from the home in which you and your family have lived, loved and grown could be a traumatic experience. Many people find that selling is like giving up part of them. (But selling your home does not have to be a nightmare).

TIPS FOR MAKING YOUR HOME MORE SELLABLE:

Home Exterior: (If the outside looks good, buyers will like to see what’s on the inside)

• Keep lawn & landscape nicely.
• Trim bushes.
• Plant flowers.
• Place a “Welcome” floor mat at the front door.
• Paint the front door.
• Remove stains from the driveway.
• Replace loose bricks and fill cracks in the walls and driveway.

Home Interior: (Prospect first impression is of great importance).

• Pay special attention to kitchen and bathrooms. (clean and odor free).
• Have leaky faucets taken care of.
• Remove excess and large furniture.
• Closets, kitchen and cabinets free of clutter.
• Don’t use garage, attic or basement as storage.
• Give the impression of space.
• Change torn screens.
• Repair cracked windows, holes in the wall and stained ceilings.
• Keep counter tops cleared.
• Replace all burned out light bulbs.
• Open all drapes, window blinds, and have lights on.
• Place pets in cage or take them to a neighbor.
• No dirty dishes in the sink.
• No laundry in the washer/dryer.
• Clean or replace dirty or worn carpets.
• Have soft music playing.
• Have potpourri smell around the house.
• Keep toys in the children’s room.
• If you need to paint always select conservative neutral colors.
• Clear away cobwebs.
• Caulk all wet areas.

LET THE AGENT DO THE SHOWING AND THE TALKING.

• It requires a Realtor® to craft a marketing plan especially for individual homes, reflecting market conditions.
• Our plan for selling entails a variety of marketing strategies.
• Realtor® routinely market by mail with new listings announcements and regular newsletters.
• Realtor® work is usually quiet and unseen, yet important. Phone calls, contacts, follow ups, outreach efforts. (all is required to sell homes).
• The National Association of Realtors’® numbers show that most households move 10 miles within their current location, while 20% move at least 50 miles away.
• Digital marketing plan. The Internet is an important factor in real estate marketing and will likely become more important in the future. It’s the place to view real estate. Properties on-line also provide additional information; like neighborhood information, schools’ data, video-tours, consumer’s information. The internet also offers communication: e-mails, instant messaging. (see our unique DIGITAL MARKETING PLAN).
• Comparative Market Analysis fully explained and analyzed.
• Various financial alternatives to qualify potential buyers.
• Estimate of Net Proceeds. (ACTUAL SELLERS’ WALK-AWAY MONEY).
• Home enhancement.
• Promotions to other Brokers in the area.
• Property information.
• Direct marketing.
• E-blast promotions.
• Our For sale sign.
• Media advertising.
• Sellers’ Disclosures. (TO AVOID FUTURE LIABILITY AFTER CLOSING).
• Marketing and activity reports.
• Qualifying your buyers.
• Evaluating and negotiating offers.
• Closing the sale.
• After closing service.
• Relocation service assistance, if needed.

• Our award winning website www.interinvestments.com, is our way to showcase your property to global purchasers.
• It will make your property stand out in the local marketplace, too.
• Our website receives more than 1.5 million visitors each month.
• Virtual-tours & videos of our listings.
• Exterior and Interior photos. we can create an instant virtual brochure on-line for your property and e-mail it to potential buyers.
• Buyers typically spend over 20 minutes each time they visit Interinvestments.com, looking to buy properties just like yours.
• Our very own “search wizard” feature will allow buyers to find properties according to categories such as: location, sales price, special conditions, amenities, views, lifestyle, etc.
• Automatic pre-qualification of potential buyers.
• Links with many local and government websites that will inform buyers about local services, schools in each area, churches, hospitals, property taxes, insurance costs, etc.
• Your property will be accessible 24/7 to more than 70% of buyers who use the Internet to search for a home.
• 75% of all homebuyers search time is done on the Internet.
• Mortgage calculator access.
• Affiliated links with several selected websites, such as:
  • Craigslist.com
  • Univision.net
  • Realtors.com (THE LARGEST REAL ESTATE SITE ONLINE TRANSLATED IN 13 DIFFERENT LANGUAGES)
  • Miami.com (MIAMI HERALD)
  • Miamire.com
  • Showcasere.com
  • Backpage.com
  • Greatschools.net
  • Terrafly.com
  • Buyers come back again and again

THE FOUR THINGS THAT MAKE A PROPERTY SELL:

• LOCATION
• PRICE
• TERMS
• CONDITIONS

Even though you may not have to sell, you are competing with sellers that do.

FACT: a buyer is more likely to make a full price offer on a home that is priced right before making a low offer on a home that is priced too high.